Frustration led us here. We — the cofounders of Mindful Dynamic — have both worked in the marketing & communications for years and years, more than a decade each. In that time, we have discovered what marketing is often missing. Brand is everything. Brand is the foundation to good marketing, to smart communications, to thoughtful…
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This is a question coming from a recent Instagram AMA and while I covered a brief answer for them in Stories, we actually chatted quite a bit about this challenge in DMs. There are a lot of particulars that come into play when addressing product category expansion or new-market penetration of any kind. The complexity…
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This question is one we get OFTEN in new client inquiries, prospect conversations, and kickoffs with new clients. It’s a nearly ubiquitous problem for anyone in a high-demand industry and more often than not, our clients function in high-demand industries — Arts & entertainment, Health & wellness, travel, education, Tech/SaaS/AI, fashion & beauty, CPG. These…
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