Absolutely — and in many cases, a shorter website will be the better option. A lot of the answer here will depend on what you use your website for, who is visiting it, who is managing it, and how you want it to work for you. The Argument for short websites Usability, directness, and lightweight…
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Frustration led us here. We — the cofounders of Mindful Dynamic — have both worked in the marketing & communications for years and years, more than a decade each. In that time, we have discovered what marketing is often missing. Brand is everything. Brand is the foundation to good marketing, to smart communications, to thoughtful…
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No. We take interest in Pantone and their annual COTY announcement because it’s interesting, semi-relevant to things like paint colors & brand activations, events, and the runway. However, when we’re choosing brand colors, we’re hardly ever attending to trends. To be clear, Mindful Dynamic doesn’t do Brand Design — we offer all the strategic foundations…
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I get this question periodically from frustrated creators working in corporate spaces, who feel that there is no pathway for them to reach “leadership” status within the company. Whether consciously or subconsciously, many executives hire analysts, strategists, and “money boys” to join their coveted little C-Suite, overlooking writers, designers, and devs who would have exuberantly…
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This is a very common question from our content/comms clients and it’s a good one — this kind of question indicates that your marketing team cares about the customer/audience preference, and you understand the foundation of a good strategy. If you’re fairly new to content creation for your brand, or you’d like to see all…
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This is a question that came up in a recent webinar we hosted for 45 CEOs and COOs from some of the most technologically advanced companies in the world. This two-hour super-download was a cool opportunity to share some of the challenges around innovation in large enterprise companies. What we discovered together in this round-table…
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We get this question often from Culture clients and some of our hiring / candidate management partners. Employer Brand is a hot topic and HR / People Ops / Leadership teams and hiring managers are hungry for any advice to help attract and retain quality employees. The best way to attract top talent is by…
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This is a question coming from a recent Instagram AMA and while I covered a brief answer for them in Stories, we actually chatted quite a bit about this challenge in DMs. There are a lot of particulars that come into play when addressing product category expansion or new-market penetration of any kind. The complexity…
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This question is one we get OFTEN in new client inquiries, prospect conversations, and kickoffs with new clients. It’s a nearly ubiquitous problem for anyone in a high-demand industry and more often than not, our clients function in high-demand industries — Arts & entertainment, Health & wellness, travel, education, Tech/SaaS/AI, fashion & beauty, CPG. These…
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