Category: Customer Experience

Why did we choose to offer brand services? Why does brand matter?

Frustration led us here. We — the cofounders of Mindful Dynamic — have both worked in the marketing & communications for years and years, more than a decade each. In that time, we have discovered what marketing is often missing. Brand is everything. Brand is the foundation to good marketing, to smart communications, to thoughtful…
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How can we create a content strategy that resonates with our target audience?

This is a very common question from our content/comms clients and it’s a good one — this kind of question indicates that your marketing team cares about the customer/audience preference, and you understand the foundation of a good strategy. If you’re fairly new to content creation for your brand, or you’d like to see all…
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