Frustration led us here. We — the cofounders of Mindful Dynamic — have both worked in the marketing & communications for years and years, more than a decade each. In that time, we have discovered what marketing is often missing. Brand is everything. Brand is the foundation to good marketing, to smart communications, to thoughtful…
Read more
No. We take interest in Pantone and their annual COTY announcement because it’s interesting, semi-relevant to things like paint colors & brand activations, events, and the runway. However, when we’re choosing brand colors, we’re hardly ever attending to trends. To be clear, Mindful Dynamic doesn’t do Brand Design — we offer all the strategic foundations…
Read more
This is a very common question from our content/comms clients and it’s a good one — this kind of question indicates that your marketing team cares about the customer/audience preference, and you understand the foundation of a good strategy. If you’re fairly new to content creation for your brand, or you’d like to see all…
Read more
This is a question coming from a recent Instagram AMA and while I covered a brief answer for them in Stories, we actually chatted quite a bit about this challenge in DMs. There are a lot of particulars that come into play when addressing product category expansion or new-market penetration of any kind. The complexity…
Read more
This question is one we get OFTEN in new client inquiries, prospect conversations, and kickoffs with new clients. It’s a nearly ubiquitous problem for anyone in a high-demand industry and more often than not, our clients function in high-demand industries — Arts & entertainment, Health & wellness, travel, education, Tech/SaaS/AI, fashion & beauty, CPG. These…
Read more
