No. We take interest in Pantone and their annual COTY announcement because it’s interesting, semi-relevant to things like paint colors & brand activations, events, and the runway. However, when we’re choosing brand colors, we’re hardly ever attending to trends. To be clear, Mindful Dynamic doesn’t do Brand Design — we offer all the strategic foundations…
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I get this question periodically from frustrated creators working in corporate spaces, who feel that there is no pathway for them to reach “leadership” status within the company. Whether consciously or subconsciously, many executives hire analysts, strategists, and “money boys” to join their coveted little C-Suite, overlooking writers, designers, and devs who would have exuberantly…
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This is a question that came up in a recent webinar we hosted for 45 CEOs and COOs from some of the most technologically advanced companies in the world. This two-hour super-download was a cool opportunity to share some of the challenges around innovation in large enterprise companies. What we discovered together in this round-table…
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This is a question coming from a recent Instagram AMA and while I covered a brief answer for them in Stories, we actually chatted quite a bit about this challenge in DMs. There are a lot of particulars that come into play when addressing product category expansion or new-market penetration of any kind. The complexity…
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