Category: Content Production

Is it okay to have a one-page website instead of a multipage website?

October 9, 2023

Absolutely — and in many cases, a shorter website will be the better option. A lot of the answer here will depend on what you use your website for, who is visiting it, who is managing it, and how you want it to work for you. The Argument for short websites Usability, directness, and lightweight…
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How can we create a content strategy that resonates with our target audience?

May 7, 2023

This is a very common question from our content/comms clients and it’s a good one — this kind of question indicates that your marketing team cares about the customer/audience preference, and you understand the foundation of a good strategy. If you’re fairly new to content creation for your brand, or you’d like to see all…
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