Category: Brand Identity

Why did we choose to offer brand services? Why does brand matter?

October 9, 2023

Frustration led us here. We — the cofounders of Mindful Dynamic — have both worked in the marketing & communications for years and years, more than a decade each. In that time, we have discovered what marketing is often missing. Brand is everything. Brand is the foundation to good marketing, to smart communications, to thoughtful…
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Do you think about the Pantone Color of the Year when doing Brand work?

October 9, 2023

No. We take interest in Pantone and their annual COTY announcement because it’s interesting, semi-relevant to things like paint colors & brand activations, events, and the runway. However, when we’re choosing brand colors, we’re hardly ever attending to trends. To be clear, Mindful Dynamic doesn’t do Brand Design — we offer all the strategic foundations…
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