Frustration led us here. We — the cofounders of Mindful Dynamic — have both worked in the marketing & communications for years and years, more than a decade each. In that time, we have discovered what marketing is often missing. Brand is everything. Brand is the foundation to good marketing, to smart communications, to thoughtful…
Read more
I get this question periodically from frustrated creators working in corporate spaces, who feel that there is no pathway for them to reach “leadership” status within the company. Whether consciously or subconsciously, many executives hire analysts, strategists, and “money boys” to join their coveted little C-Suite, overlooking writers, designers, and devs who would have exuberantly…
Read more
This is a question that came up in a recent webinar we hosted for 45 CEOs and COOs from some of the most technologically advanced companies in the world. This two-hour super-download was a cool opportunity to share some of the challenges around innovation in large enterprise companies. What we discovered together in this round-table…
Read more
We get this question often from Culture clients and some of our hiring / candidate management partners. Employer Brand is a hot topic and HR / People Ops / Leadership teams and hiring managers are hungry for any advice to help attract and retain quality employees. The best way to attract top talent is by…
Read more
